MUMSCREEN & DADSCREEN | AMA
The Medical Association of Australia briefed us to change the behaviour of children 6+ when it came to sunscreen application, in short, kids in Australian don't put on sunscreen. The solution was to re-brand sunscreen so as kids could take responsibility for their parent's skin, in turn learning the importance of regular application.
A second phase will be to release custom packaging to reflect Australia's diversity.
This idea was selected to feature in Semi Permanent’s Book ‘Designing for Change’.